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Discover the best post-medical marketing strategies
Based on the idea that paid traffic does not perform “miracles”, we can say that it is a digital method with the objective of boosting business, that is, its main objective is to make the company leverage its conversions through online media disseminated on various digital platforms. These are post consultation marketing strategies that cannot be missing from your office Write them all down. 1 – Recall important dates and information via Phone Number List This simple post consultation marketing strategy works as a small summary of the main information that the patient obtained during the medical consultation and also in the assistance given by the secretary. Examples: Return date; Exams that will be performed; Additional guidelines regarding food, sleep, rest, etc.
These guidelines can be made following a pattern that can be applied to all patients or also in a specific way, according to the clinical conditions presented by each person. This summary sent via WhatsApp makes it possible for the patient to organize himself better on a daily basis and to remember the care given by the doctor. This information can be sent the day after the appointment. 2 – Inform your social networks at the end of WhatsApp and email messages This simple medical digital marketing action after the appointment makes a lot of difference in publicizing the practice. Have a small default text to always insert at the end of messages via email or WhatsApp. This text should contain the addresses of your social networks, especially Instagram. Your social media address should also be mentioned on the medical business card.
That way, in addition to the patient being able to easily find you on Facebook and Instagram, other people who will see the card will also remember you more easily. Instruct your secretary to always deliver a business card after the consultation, especially in the case of new patients. This simple action brings excellent results over time. 3 – Congratulations on special dates This is another very simple post consultation marketing strategy. Instruct the secretary or other clinic staff to keep a list of patient birthdays. At the end of each month, check which patients will have a birthday in the following month (and the respective dates) and schedule the task of sending a WhatsApp message, email or SMS to each of them.
These guidelines can be made following a pattern that can be applied to all patients or also in a specific way, according to the clinical conditions presented by each person. This summary sent via WhatsApp makes it possible for the patient to organize himself better on a daily basis and to remember the care given by the doctor. This information can be sent the day after the appointment. 2 – Inform your social networks at the end of WhatsApp and email messages This simple medical digital marketing action after the appointment makes a lot of difference in publicizing the practice. Have a small default text to always insert at the end of messages via email or WhatsApp. This text should contain the addresses of your social networks, especially Instagram. Your social media address should also be mentioned on the medical business card.
That way, in addition to the patient being able to easily find you on Facebook and Instagram, other people who will see the card will also remember you more easily. Instruct your secretary to always deliver a business card after the consultation, especially in the case of new patients. This simple action brings excellent results over time. 3 – Congratulations on special dates This is another very simple post consultation marketing strategy. Instruct the secretary or other clinic staff to keep a list of patient birthdays. At the end of each month, check which patients will have a birthday in the following month (and the respective dates) and schedule the task of sending a WhatsApp message, email or SMS to each of them.