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Everyone knows that a good digital marketing strategy also depends on the strategic choice of keywords that will be used. But it's not just choosing,. There's a lot more at play, like search volume, competition, and long tails . In this article, you'll find the best tools to do keyword research and see how to exploit them in the best possible way: 1. Google keyword planner google keyword planner is free and widely used, mainly for google adwords campaigns . In addition to getting ideas for new words related to your site and pages, the tool also provides two very important pieces of information: search volume and competition. The first indicates how many monthly searches were done over a year.
You can see how strong your words are in google searches. In the competition field, you can get an idea if there are other advertisers using the chosen words in their campaigns. With this information, you can better develop your strategies for your planning, after all, a word that has a high volume China Phone Number List of searches is not always favorable, as the competition can also be high and the chances of getting highlighted decrease. Google autocomplete although autocomplete is quite simple, it is fundamental to your marketing strategies. These are those search suggestions that google offers on the search page itself. For example, if you start typing “digital marketing”, the system automatically puts suggestions below that complement the typed expression.
Such as courses statistics for business, etc. These suggestions also appear at the bottom of the page. The importance of this autocomplete is that it shows keywords that have high search volume. In addition, they are long tail suggestions , that is, more specific and searched by people who are really looking for that. Semrush semrush is widely used by digital marketers and agencies. It's a paid tool, but it's great not only for your website, but also for finding out what your competitors are up to. Offers a variety of keyword information, both from organic searches and sponsored links . It also shows the positioning of your pages in relation to the keywords used, the best positioned sites and the growth trend.
You can see how strong your words are in google searches. In the competition field, you can get an idea if there are other advertisers using the chosen words in their campaigns. With this information, you can better develop your strategies for your planning, after all, a word that has a high volume China Phone Number List of searches is not always favorable, as the competition can also be high and the chances of getting highlighted decrease. Google autocomplete although autocomplete is quite simple, it is fundamental to your marketing strategies. These are those search suggestions that google offers on the search page itself. For example, if you start typing “digital marketing”, the system automatically puts suggestions below that complement the typed expression.
Such as courses statistics for business, etc. These suggestions also appear at the bottom of the page. The importance of this autocomplete is that it shows keywords that have high search volume. In addition, they are long tail suggestions , that is, more specific and searched by people who are really looking for that. Semrush semrush is widely used by digital marketers and agencies. It's a paid tool, but it's great not only for your website, but also for finding out what your competitors are up to. Offers a variety of keyword information, both from organic searches and sponsored links . It also shows the positioning of your pages in relation to the keywords used, the best positioned sites and the growth trend.