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How to install Facebook Pixel

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  • How to install Facebook Pixel

    You are not the only person in this situation. The internet is full of people who complain about the monitoring strategy of Facebook ads, namely when in reality they do not have the expected or predicted return when seen through the platform. While these people spend their time complaining, we can gain advantage with some advanced strategies that can bring a higher conversion rate as compared to those who haven't caught up with the evolution of technology yet. Do you know how to install Facebook Pixel? How to install the Facebook Pixel to get a higher return on investment in Facebook ad campaigns.

    The Facebook pixel is just a small code that you can insert on the website and better understand how people interact with our content. We can then use this information to create specific target email database audiences for each ad. How to install Facebook Pixel: Step Activate the Facebook Pixel on the website The first thing to do is set up the facebook pixel on the website in order to track users coming from ads. If you're not already tracking your customers (or potential leads), then you're missing out on one of the ad platform's assets. First access your ads manager and in the left menu click on Pixels.

    Click on the tab that says Setup Pixel and tell them you're going to install by copying and pasting the code. This really is the easiest way to do it; Just paste the code in the website header . If you don't know how to do it, watch the video below. How to Install Facebook Pixel on WordPress Once installed, you will need to add the event code to the header as well. That means putting the goals you want people to do on your site , whether it's clicking a link to go to a specific page or performing an action.