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When it comes to SEO things change at the speed of light. Just when you thought you understood good SEO practices , these are forced to change thanks to search engines and their algorithms to evaluate and position websites. Throughout this article we want to help you understand what pillar pages are all about and how you can start implementing them as part of your organization's SEO efforts.
In this article
What is a pillar page?
Why is it important to have pillar pages?
Pillar page vs. landing page vs. content hub
How to create a pillar page?
Step 1: Define the theme
Step 2: Find the questions
Step 3: Produce and publish the content
Tips and good practices
Conclusion
What is a pillar page?
As its name indicates, a pillar page, or pillar page in English, is a page, within your website, in which you deal with a topic in depth. There you must cover the different aspects of that topic and complement them with shorter articles on each particular area. The important thing is that visitors can access each piece from your pillar page.
To help you a bit, we consider it pertinent to review USA WhatsApp Number List an example of what a pillar page is like. Suppose you want to talk about online marketing and answer basic questions that your customers often have. That is just going to be the theme of your pillar page. You can then create subpages (blog articles) to cover online marketing topics in more depth such as email marketing , content marketing, SEO, or online advertising. Each one should be linked to the page pillar.
Attention! Just as you create links between the pillar page and each of the subtopics, it is also important that you add consistent links to these subpages and the main page. This practice, known as netlinking , allows you to create a structured subject area and have a positive impact on your SEO efforts. This will give the visitor and search engines a better view of your site.
Koomori Studio
Madrid, Spain
5/5 - 5 recommendations
Website Builder Software
SEO
web development
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Why is it important to have pillar pages?
The fact that this type of page is so useful is related to changes in the behavior of Internet users. Search queries have become more precise and longer. Today, more than 40% of Google searches have more than five words.
A pillar page is there precisely to answer the questions that your potential consumers have about a certain topic. Hence, it is so important that you manage to cover all the information clusters that you can and always work with a keyword present.
However, it is not enough to publish a pillar page. To keep it active and useful for your SEO strategy, you need to update the content regularly.
By having a pillar page you increase the chances of not only positioning yourself among the first results of Google, but also that people click on your link and stay longer on your website. If you need help creating your pillar pages, do not hesitate to contact one of the content agencies that we recommend from Sortlist.
Pillar page vs. landing page vs. content hub
We are clear that in SEO and content marketing it is easy for you to feel lost among so many types of pages and terms that exist. Here is a precise description of each of the types of pages you can have on your website and how they differ from each other.
In this article
What is a pillar page?
Why is it important to have pillar pages?
Pillar page vs. landing page vs. content hub
How to create a pillar page?
Step 1: Define the theme
Step 2: Find the questions
Step 3: Produce and publish the content
Tips and good practices
Conclusion
What is a pillar page?
As its name indicates, a pillar page, or pillar page in English, is a page, within your website, in which you deal with a topic in depth. There you must cover the different aspects of that topic and complement them with shorter articles on each particular area. The important thing is that visitors can access each piece from your pillar page.
To help you a bit, we consider it pertinent to review USA WhatsApp Number List an example of what a pillar page is like. Suppose you want to talk about online marketing and answer basic questions that your customers often have. That is just going to be the theme of your pillar page. You can then create subpages (blog articles) to cover online marketing topics in more depth such as email marketing , content marketing, SEO, or online advertising. Each one should be linked to the page pillar.
Attention! Just as you create links between the pillar page and each of the subtopics, it is also important that you add consistent links to these subpages and the main page. This practice, known as netlinking , allows you to create a structured subject area and have a positive impact on your SEO efforts. This will give the visitor and search engines a better view of your site.
Koomori Studio
Madrid, Spain
5/5 - 5 recommendations
Website Builder Software
SEO
web development
Meet the agency
arrow_forward
Why is it important to have pillar pages?
The fact that this type of page is so useful is related to changes in the behavior of Internet users. Search queries have become more precise and longer. Today, more than 40% of Google searches have more than five words.
A pillar page is there precisely to answer the questions that your potential consumers have about a certain topic. Hence, it is so important that you manage to cover all the information clusters that you can and always work with a keyword present.
However, it is not enough to publish a pillar page. To keep it active and useful for your SEO strategy, you need to update the content regularly.
By having a pillar page you increase the chances of not only positioning yourself among the first results of Google, but also that people click on your link and stay longer on your website. If you need help creating your pillar pages, do not hesitate to contact one of the content agencies that we recommend from Sortlist.
Pillar page vs. landing page vs. content hub
We are clear that in SEO and content marketing it is easy for you to feel lost among so many types of pages and terms that exist. Here is a precise description of each of the types of pages you can have on your website and how they differ from each other.