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    Further plans for the development of PMIS based on ADVANTA include deepening the automation of individual steps of management processes (for example, automation of quality criteria for project schedules or in-depth work with time reserves) and continuing to transform project management approaches taking into account the developed tools.On April 19, in Moscow, a meeting of our Transformation Environment Club took place - "Successful implementation of the project approach: cases that will inspire you" . It brought together leading experts and practitioners of the Russian PM community. The event was attended by more than fifty representatives of the largest companies in the country. “The idea of ​​the event is to create a single platform where those who have already solved their tasks in project management will meet with those who have yet to solve them.

    It was important for us to give the B2C Database participants the opportunity to exchange experiences, cases, ask the necessary questions, get the maximum benefit and pleasure from working together and communicating,” Dmitry Mazein, General Director of ADVANTA Group, greeted the guests . The head of the project office of the Siberian Food Company Larisa Barmina told how the methodology was chosen and the ADVANTA system was implemented in the work of a large holding company with a production capacity of up to 300 tons of finished products per day. Larisa considers 100% compliance with the methodology, the presence of a project office, management support and team involvement to be the key success factors in the implementation of the project approach in the SEC. In 2021, in connection with the development of the strategy, the number of IT projects of Freight One increased by more than 10 (!) times .



    ADVANTA was introduced to increase the transparency of project portfolio management. Alexander Laryukhin , Director for the Implementation of Integrated Automation Projects at Freight One Digital Freight One, shared the moments of how he managed to "acquire" the management system in the company. The most important thing, according to Alexander, was to correctly determine the “survivability metrics” and ensure their implementation. On the whole, the convenience and flexibility of ADVANTA in Freight One contributed to the successful use of ADVANTA, and the discipline of users who regularly enter project data into the system only accelerated the result. The reports gave way to a discussion, where invited experts shared their personal experience in implementing the project approach. The head of the IEK GROUP project office, Irina Pyatova, voiced the main pitfalls in the implementation of new tools - resistance and high user expectations.

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    Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing, ppc .

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