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Any professional with some experience in mobile marketing knows there are three essential factors to create good strategies. Make the message useful for the person who receives it. SMS are often used to make reminders for appointments, provide special discounts, etc. Without a doubt, your message needs to include offer or content in accordance with the tastes and needs of the recipient of the message. Custom SMS. If this communication takes place in such a private and unique environment, why would not the message be personal and adapted to each person? MDirector is one of the most complete SMS Marketing platforms. It allows you to create SMS with a personalized sender or to include texts that vary based on the city, the postal code or any other aspect included on your database. You just need to know how to do it. 1.- Choose the type of campaign Once you have registered with MDirector, you will have access to this menu.
In it, you will be able to see all the options at your Germany Email List disposal to reach your users by means of different channels. You can create an Email and SMS Marketing campaigns, use Landing Optimizer or choose CRM Retargeting. You need to choose the option “Email and SMS Marketing” and click “Enter.” When you get to the menu, you will also be able to see a summary of your most recent activity. Once there, just over that activity, you will find a small menu that allows you to “Create Delivery.” Within that option, you will be able to personalize up to 4 actions. Email. Test A/B. SMS SMS/Email. Choose the SMS option and continue. 2.- Design it Once you selected the action you want to carry out, the next step is to design the message that you will send on your SMS campaign. With MDirector it is very easy to create an SMS campaign, as you only have to fill in the fields.
Breaking down the design A.- Determine to which campaign the SMS belongs using the drop-down menu. In case there is no campaign, you will need to create it beforehand. B.- Customize the name of the campaign. Keep in mind it will only be used internally within the tool. Therefore, you can use any name to clearly identify the campaign. C.- SMS with personalized sender. Here you need to include your brand’s name so that the user can identify you as soon as possible. D.- There is an option to label the campaign. It helps you when performing searches by tag within the tool. Content and personalization E.- This is the field where you need to write the SMS content. Remember it is best to include links. F.- Personalization of the campaign by treatment, name, surname, city and any custom field loaded in the database. G.- Instructions for sending: remember that sending a SMS includes 160 characters.
In it, you will be able to see all the options at your Germany Email List disposal to reach your users by means of different channels. You can create an Email and SMS Marketing campaigns, use Landing Optimizer or choose CRM Retargeting. You need to choose the option “Email and SMS Marketing” and click “Enter.” When you get to the menu, you will also be able to see a summary of your most recent activity. Once there, just over that activity, you will find a small menu that allows you to “Create Delivery.” Within that option, you will be able to personalize up to 4 actions. Email. Test A/B. SMS SMS/Email. Choose the SMS option and continue. 2.- Design it Once you selected the action you want to carry out, the next step is to design the message that you will send on your SMS campaign. With MDirector it is very easy to create an SMS campaign, as you only have to fill in the fields.
Breaking down the design A.- Determine to which campaign the SMS belongs using the drop-down menu. In case there is no campaign, you will need to create it beforehand. B.- Customize the name of the campaign. Keep in mind it will only be used internally within the tool. Therefore, you can use any name to clearly identify the campaign. C.- SMS with personalized sender. Here you need to include your brand’s name so that the user can identify you as soon as possible. D.- There is an option to label the campaign. It helps you when performing searches by tag within the tool. Content and personalization E.- This is the field where you need to write the SMS content. Remember it is best to include links. F.- Personalization of the campaign by treatment, name, surname, city and any custom field loaded in the database. G.- Instructions for sending: remember that sending a SMS includes 160 characters.