Tweet
Digital is used to sell, to expand businesses, to communicate with customers … in a nutshell, to do business better. It is a tool that lets us multiply our results 10X– or even 100X or 1000X. Without it, you will have only “digitized” – to put it another way, at best, you will have automated your existing processes, and, at worst, introduced technology for the sake of it, where it adds nothing, just because it is in vogue. What, in my opinion, are the main characteristics of a really successful digital strategy? Characteristic n°1 : The best approach is based on a culture of results. It is the results in the medium and long term that let you understand if your strategy is good. If you have this ‘obsession about results’, then your strategy will be a success.
We implement a digital strategy so as to France Email List obtain better business results, that is to say concrete, tangible results for the company: financial, commercial, but also in the broader sense of the results in terms of image, results in terms of innovation. The improvement must really be measurable and remarkable. Digital is a tool that lets us multiply our results 10X – or even 100X or 1000X (tweet this) Characteristic n° 2 : A digital strategy is a success when it is well executed and it gives us the expected results. The results must be seen in the real world. These results should not just be paid lip service.
They are to be tracked, measured, and benchmarked against each other. Often, companies think more about the strategy itself than about its application. Certainly, designing a good digital strategy is a real challenge, but first we have to think about its relevance and efficiency. A digital strategy must really serve the company. It must be able to benefit from it, to come out stronger. It should enable the company to anticipate changes, to seize new opportunities. It cannot just be about making changes at the margins. Characteristic n°3 : A solid digital strategy must also include a strategy for a speedy and effective execution. One of our clients, big in the food sector, decided to make a significant investment in its digital strategy.
We implement a digital strategy so as to France Email List obtain better business results, that is to say concrete, tangible results for the company: financial, commercial, but also in the broader sense of the results in terms of image, results in terms of innovation. The improvement must really be measurable and remarkable. Digital is a tool that lets us multiply our results 10X – or even 100X or 1000X (tweet this) Characteristic n° 2 : A digital strategy is a success when it is well executed and it gives us the expected results. The results must be seen in the real world. These results should not just be paid lip service.
They are to be tracked, measured, and benchmarked against each other. Often, companies think more about the strategy itself than about its application. Certainly, designing a good digital strategy is a real challenge, but first we have to think about its relevance and efficiency. A digital strategy must really serve the company. It must be able to benefit from it, to come out stronger. It should enable the company to anticipate changes, to seize new opportunities. It cannot just be about making changes at the margins. Characteristic n°3 : A solid digital strategy must also include a strategy for a speedy and effective execution. One of our clients, big in the food sector, decided to make a significant investment in its digital strategy.